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Plastic versus fantastic

1 May 2018 By Lauren Silva Laughlin

The $11 bln Play-Doh parent is buying the superhero franchise from Haim Saban for $522 mln. Disney’s reboot of older brands like Marvel inspires copycats. But tangible toymakers have little edge over digital ones. Hasbro’s best hopes still reside in taking over $5 bln Mattel.

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