Changing channel

29 August 2017 By Liam Proud

Media stocks sagged after the German broadcaster cut ad-revenue forecasts for its main market. The optimistic reading is that a few big advertisers are holding back. But the divergence between buoyant GDP growth and sluggish TV ad spend points to the sector’s structural decline.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)