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Eggsit chorus

11 Jul 2004 By Chris Hughes

All things being equal, a drawnout auction wouldn t damage CEO Jonathan Bloomer since the bank is a small disposal for the UK insurer. But all things aren t equal. Bloomer s credibility was already low before the auction began. This week will be six months since Jonathan Bloomer revealed the UK insurer had put online bank egg up for auction. Bloomer s credibility was low in January. While the deal is relatively small, protracted negotiations will fuel mutterings about his future.

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