We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Bag to reality

16 June 2011 By John Foley

The suitcase maker’s shares slumped 11 percent on debut. So much for the idea that big consumer brands get assured premiums by floating on Asia’s frothy markets. The implications for Prada aren’t great. The financial logic behind these listings, always thin, now looks threadbare.

This content is for Subscribers only

To access full Breakingviews.com content you must be a subscriber. Please use the following link to request a trial.


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)