We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Double trouble

28 March 2007 By David Vise

Snapping up the online ad broker looks like a smart way for the software giant to leapfrog Google in a potentially lucrative business. But it s no sure thing. At $2bn, DoubleClick looks expensive. And Google is building its own system, which might work better.

This content is for Subscribers only

 

Email a friend

Please complete the form below.

Required fields *

*
*
*

(Separate multiple email addresses with commas)