Pattern of misfortune

7 January 2015 By Robert Cyran Follow @rob_cyran

Boss Kazuo Hirai’s claim that “The Interview”-linked cyberattack won’t hurt the company financially may be funnier than the movie itself. Repeated and successful breaches keep damaging Sony’s brand. It’s a vicious circle that makes more hacks likely.

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Sony Chief Executive Kazuo Hirai said on Jan. 6 that he does not expect the recent cyberattacks on Sony Pictures to have a significant financial impact.

In November, a group calling itself “Guardians of Peace” leaked confidential emails and other information from Sony Pictures, and demanded that the studio cancel the release of “The Interview,” a comedy about North Korea. The group said it had taken 100 terabytes of information from Sony. Several unreleased Sony films appeared on the web at about the same time.

On Jan. 1, the U.S. government tightened sanctions on North Korea in response to the attack, after the Federal Bureau of Investigation said the country was behind it. The North Korean government denied responsibility.

In December, Sony’s PlayStation Network went offline. A group called Lizard Squad claimed responsibility.

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