Power surge

30 January 2020 By Una Galani Follow @ugalani

Various companies in the $160 bln Indian empire are uniting to support an electric-car initiative. In theory, it should give Tata Motors an edge over Western rivals forced to find outside partners. If it all works in practice, it could deliver rare and valuable synergies.

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India’s Tata Motors on Jan. 28 unveiled the Nexon EV, an electric sport utility vehicle that will have an introductory price of 1.39 million rupees, or roughly $19,600.

The carmaker outlined how companies from the wider Tata group, including Tata Chemicals, Tata Power and retail chain Croma, will support the push into electric cars by recycling batteries, setting up charging plants and selling vehicles to consumer electronics customers.

Tata Power already has 100 charging stations and plans to grow its footprint to over 650 in one year, covering all major cities and key highways. An app to check for the availability of chargers was developed with Tata Consultancy Services.

Tata Motors plans to roll out four additional electric models over the next two years.

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