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Wrong turn

11 May 2015 By Robert Cyran

The ride-hailing service is detouring from its DIY strategy to enter a competitive $3 bln auction for the Finnish company’s map technology. Nokia acted similarly when it bought it in 2007 for $8.1 bln. Even with a $50 bln valuation in the offing, Uber is emitting a whiff of fear.

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