We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

Customers before shareholders, please

6 Apr 2010 By Neil Collins

There’s no business without customers. This blindingly obvious truth is frequently lost in the clamour for shareholder value. Unilever’s CEO Paul Polman has reasserted it and the shares have risen dramatically. Other bosses, and investors, might learn something from him.

This content is for Subscribers only


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)