We have updated our Terms of Use.
Please read our new Privacy Statement before continuing.

A mouthful

11 July 2005 By Fiona Maharg-Bravo

The deal makes a lot of sense strategically. It cements the Dutch media group s position as the world s biggest market research company. The worry is that VNU has bitten off more than it can chew; and that the high price it has paid leaves little margin for error.

This content is for Subscribers only


Email a friend

Please complete the form below.

Required fields *


(Separate multiple email addresses with commas)