The empire strikes back

6 April 2006 By Mike Verdin

The mobile operator s CEO is reorganising management to better exploit new technologies and extract more value from its ragbag of assets. This will ease the pressure on the beleaguered Sarin. But he still needs to outline a convincing strategy at May s meeting with investors.

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Vodafone is to regroup its mobile operations into two divisions.

One, under Bill Morrow, will incorporate the European operations, including Germany, Italy, Spain and the UK.

The Central Europe, Middle East, Asia Pacific and affiliates division, headed by Paul Donovan, will incorporate the emerging markets businesses and the group's joint ventures, including the US Verizon Wireless holding and its stake in SFR, the French company.

The mobile operator also created a business and innovation unit under Thomas Geitner which will focus on technological convergence and internet services.

The changes will reduce the number of places on the group's executive committee from 15 to 12. The number of direct reports to Arun Sarin, Vodafone's chief executive, will fall from 13 to nine.

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