Oliver joined Breakingviews in 2019 as a research assistant. He previously worked in market research and in academia. Oliver studied modern languages at the University of Bristol and philology at the University of Salamanca in Spain.
Its latest fundraising values the maker of the cult shoot-’em-up game at two-thirds more than last August. That’s a bigger bump than listed peers got from the pandemic. Investors are counting on boss Tim Sweeney’s bets on digital marketplaces and game-making software to pay off.
Shares in the “Assassin’s Creed” publisher have languished since a failed takeover by Vivendi in 2018. Despite a pandemic boost, CEO Yves Guillemot’s $10 bln group suffers from dour profitability. That leaves him open to attack by rivals like Activision Blizzard or Tencent.
Apple and Google are making it harder for marketers to track individual users. It’s a no-brainer: the changes will cement their dominance and please privacy-focused regulators. But mobile-game developers and the rest of the $330 bln online advertising sector will feel the pain.