Oliver joined Breakingviews in 2019 as a research assistant. He previously worked in market research and in academia. Oliver studied modern languages at the University of Bristol and philology at the University of Salamanca in Spain.
Google and Amazon want to do to video games what Netflix has done to television. Their cloud-based gaming services face technical challenges, but the bigger test is luring gamers from established platforms like Microsoft’s Xbox. Acquisitions are the fastest way to the next level.
Electronic Arts offered $1.3 bln in cash for London-listed Codemasters, overtaking rival Take-Two Interactive. The $40 bln group clearly sees scope to squeeze more value out of its target’s “F1” driving game. Shareholders can sit back and watch the race unfold.
Guild Esports, backed by the former soccer star, raised $26 mln in a London listing. Its plan is to recruit pro gamers and tap into a $1 bln market flush with fervent fans and eager advertisers. Making money out of real-world sports teams is hard enough. This looks even tougher.