Conventional wisdom holds that Microsoft may buy Yahoo to polevault the software giant in online search and advertising. While this might be a sensible strategy, European authorities would fight it, making takeover talk nothing more than a pipe dream.
The online auctioneer, desperate for growth, will share ad revenue with Google on its international websites. But it didn't receive hefty financial upfront guarantees the way MySpace or Facebook did from Google and Microsoft. But it didn't receive hefty upfront guarantees the way MySpace did. Still, there may be a silver lining for Skype.