It's time to start thinking of computers as undifferentiated consumer goods. Success comes from quick turnover and selling cheap. Like the successful UK grocer, Dell has entered a virtuous circle of increasing profits via scale and costcutting.
The French IT services transformed itself when it bought Sema. Trouble is, it turned into a turkey. The group now says goodwill from the acquisition is E1.4bn. The original purchase price was E1.3bn. The group now says goodwill from the acquisition is E1.4bn. The original announced price for Sema was E1.3bn.